The art of negotiation in real estate
March 08, 2024 by John Vermeulen
Negotiation is paramount in real estate, shaping outcomes for buyers, sellers, and agents alike. Understanding market dynamics, setting clear goals, and empathizing with the other party's motivations are key. Building rapport fosters trust, while being willing to walk away asserts your position. Silence can be potent, and a strong opening offer sets the tone. Techniques like "If-Then" and "Good Cop, Bad Cop" add nuance.