Unlocking Success in Digital Advertising
February 28, 2023 by Amanda Berthelot
SEM, or Search Engine Marketing, is a digital advertising strategy that involves promoting websites through paid advertising on search engine result pages. Unlike organic search results, which rely on SEO efforts, SEM allows you to gain immediate visibility by placing your ads at the top of search engine results. By bidding on relevant keywords, you can target your desired audience and drive traffic to your website.